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Case study

Second Line Psychiatry

50% more qualified inquiries for a New Orleans telehealth practice

50%
More qualified inquiries
Privacy-first
Design built for sensitive care decisions
New Orleans
Rooted in local culture
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Second Line Psychiatry is a telehealth psychiatry practice serving families in New Orleans. The practice had no current website and new patients arrived through referrals alone. We designed and built a trauma-informed, privacy-first website with booking connected to the practice’s Google Business profile. After launch, qualified patient inquiries grew 50%, and the team now spends its first conversations on care, not on explaining the basics.

The problem

Families looking for psychiatric care need to trust a practice before they ever pick up the phone. Second Line Psychiatry had the clinical expertise but no current website - growth depended entirely on referrals. Prospective patients could not find the practice, see what made it different, or book without calling.

What we built

  • A custom website designed around the patient journey, from first visit to booked appointment
  • A booking platform connected to the practice’s Google Business profile, so patients book from search
  • Trauma-informed copy and structure that answers the questions families actually have
  • Accessibility work so the site serves everyone, including assistive technology users
  • A visual identity inspired by New Orleans second line traditions
View live site

The result

50%
Increase in qualified patient inquiries
Better fit
Inquiries arrive pre-qualified and informed
Live
Serving families across the New Orleans area
Second Line Psychiatry logo

Dr. Lauryn Richard, PMHNP

Founder, Second Line Psychiatry

50% more qualified inquiries
“We didn’t have a current website and were working through client referrals only, but thanks to Sproutflow Studio we have seen a tremendous growth of incoming clients. The booking platform connected to our Google business account really helped our team.”

Project details

Timeline and services

  • Timeline: 4 weeks
  • Services: Web Design, Copy Refinement, Accessibility
  • Industry: Telehealth Psychiatry
  • Location: New Orleans, LA

Technology stack

Next.jsTypeScriptTailwind CSSVercel

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