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Project story · New Orleans, LA

Second Line Psychiatry

50% more qualified inquiries for a New Orleans telehealth practice

50%
More qualified inquiries
Privacy-first
Design built for sensitive care decisions
Second Line Psychiatry website homepage

The situation

What needed to change

Second Line Psychiatry is a telehealth psychiatry practice serving families in New Orleans. The practice had no current website and new patients arrived through referrals alone. We designed and built a trauma-informed, privacy-first website with booking connected to the practice’s Google Business profile. After launch, qualified patient inquiries grew 50%, and the team now spends its first conversations on care, not on explaining the basics.

Families looking for psychiatric care need to trust a practice before they ever pick up the phone. Second Line Psychiatry had the clinical expertise but no current website - growth depended entirely on referrals. Prospective patients could not find the practice, see what made it different, or book without calling.

The decisions

What we changed

Visit the live site
  1. 01

    A custom website designed around the patient journey, from first visit to booked appointment

  2. 02

    A booking platform connected to the practice’s Google Business profile, so patients book from search

  3. 03

    Trauma-informed copy and structure that answers the questions families actually have

  4. 04

    Accessibility work so the site serves everyone, including assistive technology users

  5. 05

    A visual identity inspired by New Orleans second line traditions

The result

What happened next

50%
Increase in qualified patient inquiries
Better fit
Inquiries arrive pre-qualified and informed
Live
Serving families across the New Orleans area
“We didn’t have a current website and were working through client referrals only, but thanks to Sproutflow Studio we have seen a tremendous growth of incoming clients. The booking platform connected to our Google business account really helped our team.”
Dr. Lauryn Richard, PMHNP · Founder, Second Line Psychiatry

Project notes

Timeline: 4 weeks

Services: Web Design, Copy Refinement, Accessibility

Industry: Telehealth Psychiatry

Location: New Orleans, LA

Technology used

Next.js, TypeScript, Tailwind CSS, Vercel

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