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Case Study

NOLA Pool Solutions

30% customer acquisition growth, starting from no website at all

30%
Customer acquisition growth
#1
Local Google ranking
3 weeks
From nothing to live
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NOLA Pool Solutions is a pool maintenance and renovation company serving the New Orleans metro area. The business ran entirely on word of mouth with no website. We built a lead capture site that establishes credibility, pre-qualifies prospects, and books work before a phone call happens. The site went live in three weeks. Customer acquisition grew 30%, the company ranks first in local search for its services, and the calendar now fills further in advance than ever.

The Problem

All business came through word of mouth and a bare Google Business profile. The owner spent hours on discovery calls with people who were never going to buy, while serious prospects had no way to vet the company before calling. Competitors with websites were winning work on credibility alone.

What We Built

  • A lead capture form system as the primary call to action, not just a phone number
  • Service packaging that pre-qualifies prospects before they reach out
  • Trust signals up front: licensing, metro-area expertise, response time
  • A local SEO foundation targeting New Orleans metro pool service searches
  • Automated email notifications so no inquiry sits unanswered
View Live Site

The Result

30%
Growth in customer acquisition
#1
Google ranking for local pool services
Booked
Calendar filling further in advance than before
NOLA Pool Solutions logo

Owner

Owner, NOLA Pool Solutions

30% customer acquisition growth
“Incredible professionalism. Handled the project quickly and kept constant communication throughout. Really pleased with the maintenance and upkeep service after the project was completed. It’s nice to know that I can focus on my business without worrying about this anymore.”

Project Details

Timeline & Services

  • Timeline: 3 weeks
  • Services: Web Design, Lead Capture System, Service Packaging, SEO Foundation
  • Industry: Pool Maintenance & Renovation
  • Location: New Orleans metro

Technology Stack

Next.jsTypeScriptTailwind CSSFormspreeResendVercel

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