Project story · New Orleans metro
30% customer acquisition growth, starting from no website at all
The situation
NOLA Pool Solutions is a pool maintenance and renovation company serving the New Orleans metro area. The business ran entirely on word of mouth with no website. We built a lead capture site that establishes credibility, helps prospects choose the right service, and collects the details needed for a quote. The site went live in three weeks, and customer acquisition grew 30%.
All business came through word of mouth and a bare Google Business profile. The owner spent hours on discovery calls with people who were never going to buy, while serious prospects had no way to vet the company before calling. Competitors with websites were winning work on credibility alone.
A lead capture form system as the primary call to action, not just a phone number
Service packaging that pre-qualifies prospects before they reach out
Trust signals up front: licensing, metro-area expertise, response time
A local SEO foundation targeting New Orleans metro pool service searches
Automated email notifications so no inquiry sits unanswered
The result
“Incredible professionalism. Handled the project quickly and kept constant communication throughout. Really pleased with the maintenance and upkeep service after the project was completed. It’s nice to know that I can focus on my business without worrying about this anymore.”
Timeline: 3 weeks
Services: Web Design, Lead Capture System, Service Packaging, SEO Foundation
Industry: Pool Maintenance & Renovation
Location: New Orleans metro
Next.js, TypeScript, Tailwind CSS, Formspree, Resend, Vercel
Send what you have now and tell me what needs to improve. I will recommend the clearest next step.