2x
Consultation requests since launch
Event Planning & Luxury Rentals · Dallas, TX
Consultation requests doubled for a luxury event studio
01project media
02the situation
Nealy delivers luxury-grade work, but the old website read like a side project. Prospective clients could not browse the inventory or picture their event, so they moved on to competitors with stronger presentation. The brand perception online did not match the quality of the work, and that gap was costing consultations.
Nealy Event Decor creates luxury custom fabrications for high-end events in Dallas: bespoke arches, bars, and premium rentals. We designed and built a website with editorial gallery layouts and an inventory system the team updates themselves. The site launched in six weeks and now presents the brand at the level of the work. Consultation requests have doubled since launch.
03what I built
Editorial-style gallery layouts modeled on high-end design magazines
A custom inventory categorization system so clients can browse by piece and style
A CMS the Nealy team uses to add and update inventory without a developer
A story-driven brand experience that positions Nealy as a luxury studio
04how it works now
2x
Consultation requests since launch
In-house
Inventory updates handled by the team, no developer needed
6 weeks
From kickoff to a launch-ready luxury brand
05timeline
Direction agreed
Working build
Review and refine
Launch and handoff
06mobile screens
07project notes
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