Case Study

Nealy Event Decor

Luxury fabrication showcase with editorial gallery layouts

300%

Inquiry increase

45%

Higher project value

6 weeks

Timeline

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The Challenge

Nealy Event Decor creates luxury custom fabrications for high-end events in the Dallas market—from bespoke arches to premium bars and elegant rentals. Despite delivering exceptional work, their old website wasn't converting browsers into consultations.

What Wasn't Working

✕Old site didn't reflect luxury positioning
✕No clear inventory organization system
✕Poor mobile experience
✕Difficult for customers to visualize services

Business Impact

⚠Lost qualified leads to competitors
⚠Time wasted explaining basic services
⚠Brand perception didn't match quality
⚠Difficult to showcase full capabilities

Our Strategic Approach

Strategic Decisions

Editorial-style gallery layouts (like high-end design magazines)
Custom inventory categorization system
Luxury aesthetic with gold accents and elegant typography
Story-based brand experience throughout

Technical Execution

Next.js for performance and SEO
Custom image optimization for fast loading
Mobile-first responsive design
Sanity CMS for easy inventory management

View Live Site

Results & Impact

300%

Increase in qualified consultation requests

45%

Higher average project value

100%

Independent inventory management

Working with Sproutflow transformed how potential clients perceive our business. We went from looking like a side hustle to a legitimate luxury brand. The site pays for itself every month.

👤

Client Name

Owner, Nealy Event Decor

Project Details

Timeline & Services

Timeline: 6 weeks
Services: Web Design, CMS Setup, Conversion Strategy
Industry: Event Planning & Luxury Rentals
Location: Dallas, TX

Technology Stack

Next.jsTypeScriptTailwind CSSSanity CMSVercel

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The Challenge

What Wasn't Working

✕Old site didn't reflect luxury positioning
✕No clear inventory organization system
✕Poor mobile experience
✕Difficult for customers to visualize services

Business Impact

⚠Lost qualified leads to competitors
⚠Time wasted explaining basic services
⚠Brand perception didn't match quality
⚠Difficult to showcase full capabilities

Our Strategic Approach

Strategic Decisions

Editorial-style gallery layouts (like high-end design magazines)
Custom inventory categorization system
Luxury aesthetic with gold accents and elegant typography
Story-based brand experience throughout

Technical Execution

Next.js for performance and SEO
Custom image optimization for fast loading
Mobile-first responsive design
Sanity CMS for easy inventory management

Results & Impact

300%

Increase in qualified consultation requests

45%

Higher average project value

100%

Independent inventory management

Working with Sproutflow transformed how potential clients perceive our business. We went from looking like a side hustle to a legitimate luxury brand. The site pays for itself every month.

👤

Client Name

Owner, Nealy Event Decor