Project story · Dallas, TX
Consultation requests doubled for a luxury event studio
The situation
Nealy Event Decor creates luxury custom fabrications for high-end events in Dallas: bespoke arches, bars, and premium rentals. We designed and built a website with editorial gallery layouts and an inventory system the team updates themselves. The site launched in six weeks and now presents the brand at the level of the work. Consultation requests have doubled since launch.
Nealy delivers luxury-grade work, but the old website read like a side project. Prospective clients could not browse the inventory or picture their event, so they moved on to competitors with stronger presentation. The brand perception online did not match the quality of the work, and that gap was costing consultations.
Editorial-style gallery layouts modeled on high-end design magazines
A custom inventory categorization system so clients can browse by piece and style
A CMS the Nealy team uses to add and update inventory without a developer
A story-driven brand experience that positions Nealy as a luxury studio
The result
Timeline: 6 weeks
Services: Web Design, CMS Setup, Conversion Strategy
Industry: Event Planning & Luxury Rentals
Location: Dallas, TX
Next.js, TypeScript, Tailwind CSS, Sanity CMS, Vercel
Send what you have now and tell me what needs to improve. I will recommend the clearest next step.